She's the colour creeper, the queen of texture and her paintings are like colourful gelato on a sunny day. She dances. She gets real. She's an awesome mum. And she's KILLING it in the art world right now. Meet Erin Reinboth at her Ashmore Arts studio, the place where she makes the most joyful, colourful art and proves to her old art teacher that yes, you CAN make a living out of making happy art.

You'll see this is a big, beautiful, beefy gallery of images with LOTS of variety. The idea was to keep Erin going with quality content for a LONG TIME - she has a strong social media presence but not a lot of time (she has two little ones), and we wanted to give her as much time to create art as possible.

This was a Full Custom Brand Shoot that began as an in-person chitchat to brainstorm ideas and really let me get inside Erin's head. We then spent a whole day together in her studio and shot it half on digital (including those fabulous flash ones to bring out the colour!), and half on film. I've intentionally put the digitals first in this gallery and the film towards the end so you can see the difference in aesthetic. We even captured some high-quality short form video content for her website and Instagram reels, too, so she can use Canva to make quick posts with her own text overlaid on top.

Erin brought the most joyful, infectious energy to our shoot. We listened to 70s and 80s music, danced and laughed a LOT, and got so in the zone that is was 3pm before we realised we'd forgotten to eat (and pee) ALL DAY. That's what I call a GOOD TIME.

Bobby Dazzler's Brand Photoshoot for Erin Reinboth Art

Featured Gallery

Erin's reaction:

"I WANT TO CRY! Squeallllinggggggggggggg 😜😍🤭😮‍💨 

How on earth do you do this magic?? You’ve captured EVERYTHING! It’s me me me me and my art so perfectly. You’ve managed to photograph JOY more than I could even imagine…like woahhh. Colours are SPOT on border like ANGELIC!!!

Thank you you absolute queen of the camera."